One of the key reasons why a lot of our clients choose to use video marketing to help move their bussiness foward, is due to the fact that, video is the closes thing, that you can get, without meeting someone in person. The highter your point of sale, the more brand tounch points you are going to need to win over the person you are talking to.
Video is the BEST way for being able to build trust, faster then blog writting, or even audio based content.